Conventions
Genre: conventions codes of a horror movie = narrative scary
- Font = slashed, red blood type font
- Realistic mise en scene in parts = more believable and likely to scare the audience
- Typical conventions of horror movies: dusk, frogs/crickets sound (eerie), shadows and point of view shops. Strong diegetic sounds - build atmosphere
- To progress the narrative Michael Jackson ('main character') is shown to be walking through the close up shot of his feet.
- Iconic feature = white socks/rolled up trousers/black shoes
- Non diegetic music begins - not soundtrack - feels more like a film as narrative has not been broken by soundtrack beginning/playing throughout.
- Shot of the moon = horror conventions of werewolf characters.
- A series of close-ups/establishing shots - a quick way of allowing the audience to understand the story line.
- Setting - dark forest on a foggy night - connotations.
- A film within a film - this shocks the audience and makes them remember this is a music video and doesn't follow typical movie conventions.
- Introductory narrative
- Edits fall on the beat of the music - creating an eerie atmosphere in this context
- The merging of the narrative and the song - lyric match forces the listener to focus on the lyrics and realise this match
- Montage of zombies - intensifies and scares
- The song becomes a soundtrack to a film instead of being a film for a song.
- Characters that are part of the narrative begin to perform the song - draws the audience in and out of feeling like they're watching a film. They are more conscious in a way of the fact this is a music video, because of this.
- Credits at the end = convention of a film
This video is greatly to other music video's as it often embraces conventions of films (e.g. horror movies) yet it does maintain many common features found only in music video's from the present day.
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