Ideas

Ideas for music video


Myself, Michael and Bradley have decided to name our production company Beercan productions. It references Jamaica and also has rebellious undertones as it refers to alcohol.  

·      Live Lounge videos: we thought this may be a good idea as none of these type of songs have any pre-existing videos and therefore we can create something unique that will not be compared to the original video.

·      A local band: we thought of actually using a local bands music and the band themselves to feature in the video.

·      We thought that our video should be highly ambiguous, with many messages being conveyed and codes being used. We thought we would do this by using typical music video conventions through things such as camera movement/editing, mise en scene, lighting, sound etc.  

·      A band ‘The Skints’ – Michael thought of this band as he goes to see them playing live often but we all enjoy this music. We thought this would be a good idea as they are an unsigned with no video to compare ours to which gives us creative freedom. We thought we could perhaps film the band at a gig as well as feature a narrative in the video. However we realise that this may not be one hundred percent feasible, so we may use people to act as the band or if not create a predominantly narrative based video.

We decided to focus on the band the skints to create our video around.

·      From listening to their music we gathered that the band is of the ‘ska’ genre.

·      The lyrics focus on society, violence, culture etc.

·      The band is not generic/mainstream

Details such as this can help us to create a video that we believe could reflects the bands nature and ideologies effectively.

We have chosen to do Up against the wall

Ideas for videos

• Stereotypical reggae features: Drugs (cannabis), anti authority
• Possible location: Camden, typical urban area
• Perhaps lyrics fit with what the audience see on the video
• Party 
• Horror type movie convention to fit in with the song. For example at the end of the song the sound fades down in pitch then suddenly shoots back up. We thought this reflected the part in horror movies where equilibrium is restored then suddenly something odd and unusual happens again as a sort of cliff hanger.
• To fit in with the lyrics at the beginning. A male protaganist 'grabs his coat' in a run down messy flat. Colour tones of the video = greyscale. Makes his way to the job centre. Smoking = anti authority. Looking on the touch screen computer for jobs - Sign in the background 'shortage of jobs' Later on show him busking - people not interested in his music. TV shop across the road - a bunch of teens looking on admirably at a mainstream pop artist - JLS? Shows the protagonists face - noticeably peeved - drops guitar slouches 'up against the wall'. At 1 minute focus shifts to storyline of another character. or...