Florence Welch i.e. Florence & The Machine is a singer songwriter. She is a passionate and soulful folk singer. There are mystical themes incorporated into her songs which translates greatly into her dramatic image. She is very unique and is constantly astounding people with her powerful voice. She uses her image as a factor with which to establish herself. Clearly her less common fiery red mane separates her from other artists and her dramatic wardrobe depicts her nature.
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